Saturday, January 13, 2007

Graphic Design 101

The computer is a wonderful tool, a great leap forward in so many ways. But this technology has a dark side. It gives anyone with a PC the power to create bad design -- and do it quickly. We are inundated with logos that were created in minutes by "someone in the office" because they had the software to do it. Online banner ads, posters, brochures, and magazine ads that should never see the light of day are everywhere. Before you make that mistake I urge you to call a Graphic Designer for a quick intervention.

Just like you'd call a plumber to fix a leaky faucet or a doctor when you're sick, you owe it to yourself to call a Designer or Ad Agency for your advertising needs. A great image and a well-thought out advertising campaign will make money for you in the long run. People think that Desktop Publishing and Graphic Design are synonymous, so why spend the money? It's no big deal and we can do it in-house (see the first paragraph.)

Trust me. Professional design will give you an edge over your competition every time.